High Vibes Drinks Empowers Australians to Get Healthy
High Vibes Drinks takes a stand on alcohol and launches its non-alcoholic drinks business.
With a comprehensive range of non-alcoholic wine, non-alcoholic beer, non-alcoholic cider, non-alcoholic cocktails and non-alcoholic spirits, the Melbourne online drinks retailer aims to promote a healthier lifestyle among Australians.
When asked why promote non-alcoholic drinks within an alcohol obsessed culture, co-owner Emily Johnson stated, “We know Aussies like to drink, and we’re not scared of that, because we know deep down that Australians also enjoy an active, healthy lifestyle and also want a high quality of life.”
“We know that this will prompt many Aussies to make the switch to non-alcoholic alternatives, for at least some of the time, and that’s what we are here to do - give amazing options, to make that choice to reduce alcohol consumption easier.”
Johnson continued, "In a society that is becoming increasingly unhealthy, we know something has to give, and we also know that Aussies like to socialise, we’re not out to take anything away from that, we know that connection is important too, and being around your mates and having a drink is part of ‘the Australian way’, but we do want to be out there providing a healthier way socialise, so that Aussies can both have their beer and drink it too.”
But it goes further than merely health benefits for co-owner Elise Calavetta. Her career long experience in the not-for-profit sector, provides a unique insight into the societal impacts of alcohol.
When asked why start this business, Calavetta replied; “I’m really passionate about building healthy, happy communities, and it takes the whole community to help solve this problem that over consumption of alcohol is causing. We will be looking for ways in which we can engage our local community and have impact on Australia’s drinking habits.”