High Vibes Drinks Helping Mums Get Proactive on Sleep
MEDIA RELEASE
MELBOURNE
High Vibes Drinks Helping Mums Get Proactive on Sleep
June, 2022
With 90% of new parents reporting lack of sleep, and moderate alcohol consumption impacting sleep quality by 24%, local Mum Elise Calavetta set out to make a difference, through her new alcohol-free drinks business High Vibes Drinks.
Specialising in non-alcoholic wine, beer, spirits and cocktails, the business was launched in March 2022 by Melbourne Mum Elise Calavetta who is creating awareness around the health and social consequences of drinking.
“I'm not trying to be too preachy about health as I know everyone’s reasons for taking a break from alcohol can be quite different, but with new parents getting on average only four hours and forty four minutes of sleep I feel compelled to act. Limited sleep combined with how alcohol affects your ability to stay asleep, means that non-alcoholic options are perfect for Mum’s who still want to enjoy a social drink without the negative consequences”, said Calavetta. There is a range of initiatives planned for this year, recently launching the tasting’s arm of the business.
Certified Infant Sleep and Wellbeing Specialist for Nurtured Infancy, Kara Wilson, connects new parents and promotes health and wellbeing by educating on topics such as sleep, pelvic floor care, physiotherapy, meditation, and wellness. Wilson welcomed High Vibes Drinks into her Parent Sleep and Wellbeing session with Heidelberg Playgroup for a non-alcoholic drinks tasting.
Wilson takes a holistic approach to sleep for entire families, commenting, “When I talk with families about their baby’s sleep challenges, I often find that their little one’s sleep bumpy patterns are actually biologically normal and healthy. It’s the poor parents who are struggling with sleep deprivation, so I work with them to support their physical and emotional wellbeing, improve their own sleep, and carve out more time for themselves and as a couple”.
“We all know how alcohol can negatively impact sleep quality. So, I was thrilled to have the opportunity to introduce the new parents in my playgroup to an alternative to alcohol when winding down at the end of a busy day with bub. It’s lovely to be able to enjoy a special drink (that tastes a lot like wine or beer!) with your partner or friends, without having to jeopardise your sleep. I just wish there were non-alcoholic drinks that were this good when my children were little”, said Wilson.
Health and connection lay at the heart of High Vibes Drinks approach, as they work towards a thriving and inclusive society that welcomes the choice not to drink. Calavetta, remarks “We know connection is so important to new Mums and their mental wellness, so it’s important for us to provide a product that keeps people connected socially, we don’t tell people to give up having a social drink, but to simply replace it with a non-alcoholic option”.
About High Vibes Drinks
High Vibes Drinks is a non-alcoholic drink company founded by Melbourne Mum Elise Calavetta who is passionate about challenging the Australian drinking culture and educating the community on the positive benefits of less alcohol.
High Vibes Drinks curates a quality range of non-alcoholic options as a way of encouraging Australians to drink less, while still remaining connected socially to their friends and family. Their focus is on great tasting products, healthy lifestyles and healthy, happy communities.
Media Contacts
Elise Calavetta
Founder High Vibes Drinks
0413373739
highvibesdrinks@gmail.com
Sources:
https://www.sleepfoundation.org/sleep-deprivation/parents
http://sleepjunkie.com/newparentsandsleep
http://parents.com
http://simbasleep.com